60 submissions from 10 countries participated in the first "M Technology Award" which was presented within the framework of the ZOW in Bad Salzuflen. The jury awarded prizes to ten winners in this new competition. The award-winning products will be presented at teh ZOW from 26 February to 1 March 2007 in a special exhibition. On an international scale, they can be seen in 2007 at the ZOW Business Events in Madrid, Shanghai, Pordenone and Moscow. Organised by iF International Forum Design, the competition will award outstanding supplied products on a broad international basis annually as of 2007. The objective of the "M Technology Award" is to focus on and communicate the technological advance and industrial/craftsmanship perfection of the components supplying industry.
The "M Techonology Award 2007" was assessed in 9 different categories:
01 Fittings
02 Chemical products
03 Fitted parts and systems
04 Semi-finished products
05 Interior Design
06 Surfaces
07Materials
08 Sector-related services
09 Concepts
Assessment was on the basis of the following criteria:
-Degree of innovation
-Design quality
-Finish
-Choice of materials
-Environmental compatibility
-Function
-Ergonomics
-Performance value
-Safety
-Branding
-Realisability (for concept contributions)
The prize-winners: FORMICA AR+
Category: 06.Surfaces
Design: Formica R&D & Innovation Team
AR+ is a high-gloss laminated material with a unique resistance to abrasion and wear permitting applications in both vertical and horizontal surfaces. AR+ is the only non-abrasive high-gloss laminated material on the market which is even resistant to steel wool. The Formica AR+ collection in a selection of 26 bold colours is an innovative answer to previously unsolved questions by designers and architects and is the trend in the area of design for furniture and interiors. The jury was impressed by the fact that AR+ retains its gloss even after extensive wear and therefore permits longer service lives.
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